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5 simple steps: listen, absorb, create, deliver, listen
Put that way, it seems almost easy
listen. Clear communication is essential to produce effective strategic design, so we start by listening to your company’s needs and the project’s goals. Then, we clearly define the scope and parameters of the project and how they will fit within your strategic objectives.
absorb. Only once the project is clearly defined, do we begin conceptual development. Initially by absorbing information and inspriration, from your team, our experience, the marketplace.
create. We view the project from multiple angles and create a variety of solutions. Lots of them. We don’t care where the ideas come from, we’re just trying to have fun. Can’t help it. It’s what we do. We’ll show you what we feel works best and why, then we listen to your input and narrow our focus through revisions as we proceed to a final design. This is vital as it allows us to hear your views and you to hear ours, because only together can we deliver the success you expect (there's that communication thing again). We like to explore options, but mostly, we like to get it right.
deliver. We then deliver a finished project, on time and on budget.
listen. Finally, we listen one more time to the response and ask ourselves, did we meet or exceed expectations?
Our typical brand identity process includes:
• Concept, design and execution of all identity and marketing materials
• Assistance in strategic marketing planning
• Production of press-ready materials as outlined
• Follow-up and clear communication with all parties throughout the duration of project